The 61st International Toy Fair in Nurnberg was held from Feb.4to 9 this year. We were there for four days from Feb.4 to 7, and would like to report on the exciting products, projects and people we encountered there. The entrance of the huge Messe building was under constructiion. Although we were concerned about the heavy snow that was reported to have attacked all over Europe earlier this year, we were fortunate to have comparatively moderate climate during the toy fair. It was reported that there were about 76600 visitors to the Fair this year, which was increased by 1000 as compared to last year. Hall３　　A-24 　PLANTOYS PlanToys has set up the booth at the same location as last year, at Hall 3. The booth lay-out was designed to have open entrance to two directions that welcomed all the visitors by providing open and ample space to look around the display in the booth. PlanToys that was establied on Green Concept 25 years ago in Thailand has been working on the Green Concept throughout product development, material, product design and also in promotion. Their paper bags are always looked forward to by many PlanToys fans, and this year the design was even more green in the way they designed the bags. The old catalog were utilized as the materials. Mr.Vitool Viraponsavan has designed the way to reuse the catalog pages in the way that they would look nicer in the arrangement of the pages. The design was inspired by Japanese recycle movement that suggested to make paper bags out of used news paper. We hear that all people making and arranging the paper bags really enjoyed the process to mae their only-one and unique design on each bag that were made. 　Among the new lines of PlanToys this year could be found the attractive baby line. There were colorful baby car, amazing rollers for babys that are made of safe and organic rubber wood. 　　　 It was the company policy from its establishment for PlanToys to preserve environment both for people and animals. This year they launched new items of animals with messages to keep their ecological system for their survival. The PlanAnimals are very expressive anc charming with flexible parts of the body. Plan Education PlanToys also launched Plan Education this year which integrate whole educational materials for kindergartens or nursing schools with such theme as Number, Geometry, Language, Eco Life, Construction. The distributors from all over the world were very much amazed at the integrity of the Plan Education System. 　 　In order to learn ecological life, there is a kit for children to roll-play their life with ecological schemes, such as differenciating garbages, growing vegetables, using alternative energy, etc. Children can learn eco life style while they play with friends. With PlanToys Staffs Toy Innovation Award 2010 At Hall 4 were exhibited the Innovation Awards for 8 different fields as well as its candidates. PlanToys displayed its new lines of baby item and Planimals.、Please see the awarded items here. 　　　　　　　 Brio has come up with charming trains that can be seen in modern lives mainly in Euope. A couple of years ago, there was Network Series that predicted the future living in rail system. Now they are more focusing on modern living that are more familiar to children. They are going to release new items twice this year, in spring and autums. Here are some trans that were released in March, focusing on freight trains. The packaged are going to be all renewed this year. The new packages are brighter and the images are shot at children's eye level. The packages are designed in a way that they can show the products inside no matter how the packages are displayed at shops. There was a display of old Brio trains from 1957 outside the booth. Zometool at Hall 10 ! Paul and Mike were there this year from Denver with the Zome walls which took 6 hours for them to build. You could be amazed that just abou everything can be built by Zome! 　　　　　　 　　Rolit Goliath is located at Hall 12, and is celebrating its 30th anniversay this year. Last year, we successfully introduced their game, Rolit to Japan. i-Gami is from Canada. This was designed inspired by Japanese Origami, and is a wonderful and easy kit to make so many things that Origami can make. abalone Abalone was sold all over the world about 2 Million since its launch back in 1980's. We are very honored to introduce Abalone to Japanese fan again in Japan last year. Steiff is always located at Hall 1 in a huge space as the King of Teddy Bear. Boasting its longest history of 125years in the industry, their booth is now has more open space welcoming people more. We saw more animal displays such as elephant, tigers from jungle, which was the trend we could see in other booth and halls as well. Baby Hall in Hall 2! 　They have investigated to find that more that 12% of the whole visitors are anticipating to see baby items at the Toy Fair, they have set Hall 2 as the Bagy Line Hall this year. Steiff also had a booth in Hall 2, and many other manufacturers such as Ambi Toy specializing baby line were located in this hall. 　 It is always a pleasure of meeting new products, designers and managers of products that we are interested in at the International Toy Fair. It happens sometimes that we get to meet the person after a long-time email corresopondence. This year, we had a chance to meet Philippe, a game designer from France, there after emailing to each other many times for two years. The excitement of going to a Toy Fair is thus the new encounter with people and products, and also meeting old friends in the industry. We are very fortunate to have such an occassion, and hope to visit the Fair again next year. The Nurnberg Toy Fair is going to take place from Feb. 3 to 8 in 2011.